A STUDY OF PROMOTIONAL SCHEMES AND ITS IMPACT ON CUSTOMER SATISFACTION WITH REFERENCE TO RETAIL OUTLETS OF SELECTED BRANDS

Abstract

The purpose of the study is to examine the impact of promotional schemes of various selected retail outlets and customer satisfaction. In order to explore the impact of sales promotion schemes such as advertise, publicity, personnel selling and sales promotion. The study was based on convenient sampling method and data for the study has been collected by using questionnaire method. The findings of the study indicate that among all the promotional tools advertise, publicity and sales promotion are significantly related with customer satisfaction. However, personnel selling has not been found significantly with customer satisfaction.